Adidas' MiCoach Mobile Usability Study - A month long project
The ChallengeAdidas had partnered with Samsung to create a new product to help people with their running programs. They had a hardware product - a Samsung phone - with special software loaded on it that would pick up data from additional gear in the product suite - a heart rate monitor and footpod. A website had been created for the runners so they could upload their data and have an active coached experience. Because the product was going to be sold as an off the shelf retail product, adidas needed to know how easy it was for customers to successfully use all the hardware and software. This included being able to upload and manage their data on the web, as well as use the product correctly to get maximum value.
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The ProcessTwo separate month long usability studies were designed to assess how long it took customers to become familiar with the adidas product and successfully use the web to complete a running goal. Feedback from the participants took place in a multi-channel environment and results were tracked over time to understand how the users' perceptions and feelings about the product changed over time.
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The ResultInsights from the first study resulted in creation of a hard copy and web based quick start guide to assist initial product setup and use. Data gathered from both studies were used to create databases for adidas' customer service centers to more effectively respond to potential customer questions. The study also established a baseline for an expected phase of product familiarization that users would go through before becoming "fluent" in product use.
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