Redesigning IdentityGuard's Member CenterThe Challenge
IdentityGuard is a company that monitors personal credit related information for its customers. The project was to redesign the member site area behind the log in and improve the overall experience. This included being able to view their credit scores, personal data that was kept in public records and monitor changes in their data.Identity Guard had a main service that was well understood by its members - the credit score. However, the company was offering other credit monitoring services and wanted to cross and upsell these services to the customer. This included providing a better visual understanding of each member's protection level - overall and with IdentityGuard. The Process
Working with the client, a redesign of the member center was created based on stakeholder interviews and analysis of the type of data that could be stored in the member center area. Once wireframes were created, a clickable prototype was used for a usability study to gather member's impression of the redesign, including specific task goals and visual understanding of the graphics. Recommendations were made to IdentityGuard on how to differentiate their various product lines from the initial offering and the value of the credit score, one of which created a "profile completion" concept to help members understand that although they might have a subscription with IG, there were opportunities to add more data for a fuller picture and more monitoring capabilities. The Result
Close work with the visual design team produced a improved member area based on a dashboard design. The home page included a message center with the most recent email messages and alerts that had been sent to the member. Graphics showing the member's current credit score rating provided the ability to have a quick glance based on color about their credit status. This design provided visual cues for the member about their credit rating level as well as the overall level of protection they had based on their subscription level to IdentityGuard's suite of products |
Old Member Site Home PageNew Member Site Home Page |